Wednesday, 19 October 2016

Magazine newsstand task

This is a photo of the magazine section I took in Sainsburys. You can clearly see that most of the magazines are of a lifestyle/food genre considering it is located in a supermarket and not a specialised book/magazine store such as Whsmith. They did have popular music magazines such as Q magazine because it is particularly a magazine that sells well, however I noticed that they didn't have magazines of a Rnb/Hip Hop genre such as XXL. I then found XXL magazine at a newsstand located next to Clapham Junction station.

Unlike most newsstands where they overlay the magazines so that only the top-left of the magazine is showing, here we can see that the magazines are placed so that we can see the full cover of the magazine clearly.  The magazines are organised in genres; this means all the food magazines are next to each other and all the fashion magazines are next to each other etc. This is so that the buyers don't get confused and so that they can find the type of magazine that they are looking for quickly. They have also labled the separate stands with what genre those magazines are to help keep organised.

I've also noticed that most of the magazines on display are packaged in plastic, this gives it a more clean and organised look instead of having random pages and magazines located everywhere.

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